He has looked death in the eye, and stared it cross-eyed. He has grabbed bulls by their horns, twisted them off, and worn them as earmuffs.
Mr. Fannon’s approach to advertising is one part British cheekiness and one part Portuguese sauciness – and he gets away with it.
The fighting technique was developed at Parsons School of Design in New York and later perfected at agencies like JWT and BBDO in Portugal. As you watch Mr. Fannon perform his elegant dance of doom, you know that no one, short of Fred and Ginger, could do this better.
Mr. Fannon’s ability to tap-dance is likely what later landed him the job as Creative Director of Eastern European Vodaphone account at Kaspen in Prague.
Like all good sons of Vasco da Gama he has also explored the coasts of South America, where he claims to have been personally discovered by the legendary DM9-DDB, Sao Paolo. But like his predecessors he ended up in North America.
Currently, El Matador is fighting American-style guerilla war for mcgarrybowen in New York City. Here, he has taken on brands like Reebok, HP and Marriott. And conquered.
But underneath the brutal exterior and the impressive moustache, El Matador is a surprisingly sensitive and touchy-feely man. An artiste if you will, with watercolors under his fingernails, several art exhibits under his belt, and a weakness for soft pillows. In truth, El Matador is both a lover and a fighter.